How to find that reader/reviewer?
I am constantly looking for readers reviewers, but am I doing enough to find them?
Sometimes I feel that I write to a dozen or so people who appear to want to read and review my books, I send a polite request and then wait … and wait … and … nothing.
Amazon’s policy on reviews has made things a lot harder for some authors and frightened a few people off. I don’t know, but deleting reviews ‘made up’ or written by friends and family, may not be a bad thing? It would be great if the playing field levels out a little – not much, but a little. We will have to wait and see.
To find readers/reviewers, I’ve offered free books, permafree books and giveaways. Money on advertisements, via Amazon, Facebook, Goodreads, Twitter etc., give little results. You can count my mailing list via mailchimp on two pairs of hands. I am not doing very well!
How about companies who follow Amazon’s T&C’s to the letter and send out your adverts/books to thousands of people?
I have studied their costs. I would need a marketing budget of around £5,000 pa to do that sort of promotion on a regular basis. If you’re like me, I want to see £5,000 coming into my bank account, not going out!
I send these companies the same query, and this is it:
I am a children’s author and so my target audience are children. I cannot target children (for obvious reasons). I need to aim my adverts towards parents, grandparents and guardians, can you help me?
The usual answer is ‘no’.
The majority gear up towards targeting adults and adults’ categories, (Horror, Romance, etc).
So how can I reach my audience?
If I knew the answer, I wouldn’t be sitting here writing this;-)
And if you were selling millions of books, you wouldn’t be reading it either, other than to offer a poor writer a hand;-)
I decided it’s a case of rolling my sleeves up and trawling through reviewer lists and bloggers.
I am currently using two lists, one from Melanie Rockett and one from Indieview.
I would like to spend an hour a day on these lists.
Unfortunately, my days are crammed with unexpected happenings. Every minute of every day is different – trust me when I say this – it’s all true! Anyone who knows me or has read my latest book, Jack goes to Hospital, will understand what I mean. My wife and I have just one priority; to care for our poorly grandson above all else.
I have managed to send out requests to 10 readers from Melanie Rockett’s list and another 10 from Indieview. Result = zero. These reviewers/bloggers who offer this free service are already inundated with requests.
I am reading a book at the moment on marketing in 90 days, I will use this guide and the above two blogs and put my results here. The book is 5 Minute Marketing for Authors by Barb Asselin.
If anyone wants to tag along and try out some of these reviewers, by all means, do so. You can then drop me a line and let me know how you’re doing.
And anyone out there reading this blog, we do need your reviews, voluntarily of course!
Please Remember – An author offers a book to a reader without any conditions. The readers DO NOT have to supply a review if they don’t want to!
Later on, if the reader chooses to review the book, in either a negative or positive way, it is of their own volition.
DON’T forget to make a list of who you contacted, there’s nothing worse than asking the same person again. It shows a lack of professionalism. And don’t forget to thank people!
5 Minute Marketing for Authors by Barb Asselin https://www.amazon.com/5-Minute-Marketing-Authors-Sales-Minutes-ebook/dp/B00U58F16K
This is a great little book with plenty of ideas. It’s even got a Marketing Plan template for you to follow so that you don’t forget anything!
That’s about it for now, if you want to add any hints or tips, please do so!